Wednesday, October 15, 2008
Finally Yahoo made it!, in a very decent way the first step towards something bigger. On October 8th Yahoo has announced the final integration step of Index tools into Yahoo! and roll out Yahoo Web Analytics (beta) on a limited basis beginning this week. According to Jitendra Kavathekar, Yahoo’s Web Analytics VP, the service has already been made available to select Yahoo advertisers and third-party application developers.
The next “big deployment,” Kavathekar says, will be for Yahoo’s 13,000 e-commerce customers hosting under the Yahoo Small Business service. Beyond that, Yahoo Web Analytics will continue to roll out for the rest of this year and into 2009.Yahoo’s analytics service is a result of the company’s purchase of IndexTools earlier this year. Shortly after the purchase, Yahoo’s Dennis Mortensen announced the company’s plans to make Yahoo Web Analytics free.In its FAQ about the new analytics service, Yahoo suggests three reasons why its product is better than the competition:
Real-time Data: “While some analytics products provide data 24-48 hours after collection, Yahoo! Web Analytics reflects data within minutes of collection.”
Raw Data: “While some products store aggregated data, which restricts the usefulness of the data to pre-created or canned reports, Yahoo! Web Analytics stores data in non-aggregated raw form.”
Ease-of-Use and FlexibilityYahoo offers a sign-up form for future updates on the Yahoo Web Analytics (beta) home page.
Find below the screen shot of Yahoo! Web analytics Beta.
2 Comments:
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